First Impressions (Spoiler: You're All Killing It)


Poring through these in the first few weeks has been both humbling and invigorating. Kate and I went into this project unsure of what to expect. We had a seed, but wanted to leave space for the project to grow and be shaped by your submissions. So far, we have heard from old high school friends, strangers, family members, friends of friends of friends... As it turns out, Not Sorry looks stunning on all of you.

It feels pretty damn special to be at the receiving end of your Not Sorry submissions, and to be trusted to compile them into something beautiful. We're glad that this project has resonated with so many people.

Thank you for your submissions, and keep them coming. As far as we know, it's going to be an ongoing thing. Please share with your friends, and encourage people in your life to be Not Sorry more often. We all deserve it.

Unapologetically yours,